Introducing the next generation of Mac

A new MacBook Air, 13-inch MacBook Pro and Mac mini | New Mac generations

Having already introduced Apple Silicon during the virtual WWDC earlier this year, Apple officially launched the new M1-chip during its ‘One More Thing’ event.

Apple’s breakthrough M1 chip

“The introduction of three new Macs featuring Apple’s breakthrough M1 chip represents a bold change that was years in the making, and marks a truly historic day for the Mac and for Apple.”

Tim Cook, CEO Apple

MacBook Air: A Thin and Light Powerhouse

MacBook Air is Apple’s most popular Mac and the world’s best-selling 13-inch notebook. With the M1 chip, MacBook Air speeds through everything from editing family photos to exporting videos for the web. The powerful 8-core CPU performs up to 3.5x faster than the previous generation. With up to an 8-core GPU, graphics are up to 5x faster, the biggest leap ever for MacBook Air, so immersive, graphics-intensive games run at significantly higher frame rates. ML workloads are up to 9x faster, so apps that use ML-based features like face recognition or object detection can do so in a fraction of the time. The M1 chip’s storage controller and latest flash technology deliver up to 2x faster SSD performance, so previewing massive images or importing large files is faster than ever. And in MacBook Air, M1 is faster than the chips in 98 percent of PC laptops sold in the past year.1

With the industry-leading power efficiency of M1, MacBook Air also delivers this performance in a fanless design, which means no matter what users are doing, it remains completely silent. And the new MacBook Air features extraordinary battery life, with up to 15 hours of wireless web browsing and up to 18 hours of video playback — the longest battery life ever on a MacBook Air.

With M1, the Mac delivers unprecedented levels of performance, extraordinary battery life, and access to more software than ever.

When compared to the previous generation, the M1-powered MacBook Air can:

  • Export a project for the web with iMovie up to 3x faster. 
  • Integrate 3D effects into video in Final Cut Pro up to 5x faster. 
  • For the first time, play back and edit multiple streams of full-quality, 4K ProRes video in Final Cut Pro without dropping a frame.
  • Export photos from Lightroom up to twice as fast.
  • Use ML-based features like Smart Conform in Final Cut Pro to intelligently frame a clip up to 4.3x faster.
  • Watch more movies and TV shows with up to 18 hours of battery life, the longest ever on MacBook Air.
  • Extend FaceTime and other video calls for up to twice as long on a single charge.

Pricing and Availability

  • The new MacBook Air, 13-inch MacBook Pro, and Mac mini with M1 are available to order today on apple.com and in the Apple Store app. They will begin arriving to customers and will be in select Apple Store locations and Apple Authorized Resellers starting next week. The new MacBook Air starts at $999 (US), and $899 (US) for education; the new 13-inch MacBook Pro starts at $1,299 (US), and $1,199 (US) for education; and the new Mac mini starts at $699 (US), and $679 (US) for education. 
  • Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Additional technical specifications, configure-to-order options, and accessories are available online at apple.com/mac.
  1. Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip and 16GB of RAM. Performance measured using select industry-standard benchmarks. PC configurations from publicly available sales data over the last 12 months. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
  2. Battery life depends on device settings, usage, and other factors. Actual results may vary.

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